Tim Murphy
Recent Posts
Sure, envelope printers exist, but how do you know if an envelope printer will solve the problems you're currently facing? Well, I'll be the first to tell you, an envelope printer is not the solution for everyone. But, if you have the right needs, an envelope press can be a lifesaver - and a business saver.
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Many Printers who are making the switch to inkjet have questions about how to market and sell their new capabilities. For Printers still evaluating inkjet, they wonder how they would do the same. Rest easy with these three key elements to marketing and selling inkjet envelopes:
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We love working with print shops that are transitioning from traditional offset to digital for envelope printing. While they’re often excited to jump in after years of deliberation, they take the time to ask the right questions about how digital inkjet printing can be effectively implemented into their existing business. So, if you’re like them, you’ll want to remember these three aspects to a successful transition into digital inkjet printing.
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As we near the end of the year, many of us use this time to reflect on where we are and plan for where we want go. This is especially important as we continue to witness changes in the industry that are demanding printers to either adapt to new demands or lose out—on business and profit. If you’re looking to grow your business next year, here are three market trends that are important to consider when developing your plans for 2019.
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It’s been a few weeks since PRINT18 and we’re still experiencing the post-show high. The opportunity to exhibit new products, see other innovations in the industry, and meet the iJetColor users we’ve on-boarded through the years is energizing and always brings me renewed excitement for the next year. This year, PRINT18 also renewed my appreciation for three key ideas that make all the difference between gaining a customer and gaining an enthusiast.
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Service matters. But you know this—especially as a printer when you have a deadline to meet but a piece of equipment that is down or not functioning properly. At Printware, we know this too, and are here for our customers 24/7 for when that inevitable technological hiccup pauses your production. Meet some of the team that keeps over 1,000 customers happy and profitable:
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If you print envelopes, you’re probably well-versed in both traditional methods of printing: offset and toner. Each had its benefits—offset provided low cost per piece and toner offered digital convenience, but with the changes and advancements in the industry, came a better way. Inkjet is allowing printers to do more with envelopes in three key ways.
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Any good business owner knows the importance of evaluating ROI when considering an investment in new printing equipment. But technology and new media specialist, Paul Gillin, asked, “When you say ROI, do you mean return on investment or risk of inaction?” Most people first think about the return on investment which is one method of measuring your possible return - but many customers remind us that you also have to factor in the risks of inaction when investing. Below are a few considerations for those of you thinking about adding a new inkjet envelope press.
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Most often, you’ll hear me talking about all the reasons why an iJetColor printer is right for your printing business. After all, these inkjet printers turn the small volume printing of envelopes into quick work. But today, you’ll hear me singing a different tune. Instead of thinking about reasons why someone would benefit from an iJetColor, I thought up a few reasons why they might not.
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One of the first differences inkjet users experience is the added capabilities of their envelope production. Inkjet printing makes it possible to print attention-grabbing, full-color, 4-edge bleed envelopes. The capabilities are impressive, to say the least. As an added benefit, inkjet printing makes it so you can run envelopes of different sizes and materials. But when it comes to an inkjet press, its capabilities are just the beginning. Here are four more benefits you can expect:
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