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Direct Mail During a Pandemic

Posted by: Claire Leiter on 6/26/20 9:45 AM

Do you know about the increased demand for direct mail created by the global pandemic?

DIRECT MAIL AND THE GLOBAL PANDEMIC

The global pandemic has changed the perception of direct mail. For instance, with social and professional in-person interactions curtailed, people are drowning in electronic communication--that little red flag is always in the double digits when I check my inbox in the morning 🙄. Plus, they're stuck at home with little physical engagement with the world.

Meanwhile, personalized mail stands out from the digital clutter and feels more like real human engagement. So, people are now interested, and even excited, to receive "snail mail". Plus, they have the time to open and read it! It's a great business opportunity for printers. Now we just have to make sure you can keep up!

What to do about it

Increased direct mail demand means increased production of envelopes, which can be both tricky and time-consuming if you don't have the right capabilities.

So, learn more about this increase in demand, the capabilities you need, and how to get them during our live webinar on July 14th @ 1PM CST!

Memjet, the global leader in providing digital inkjet technology, brings you "How to Do More with an Envelope: Maximizing the relevancy of direct mail in the age of a pandemic" - presented by us, their OEM Partner and manufacturer of the world's fastest, most profitable short-run inkjet envelope presses.

What you'll learn

This webinar is geared for commercial printers and direct mail houses to learn about the relevancy of direct mail in a global pandemic and how to maximize the opportunity with inkjet technology.

The discussion will cover:

  • The effect of the pandemic on the demand for direct mail.
  • How to do more with an envelope to meet the new demand.
  • Review the print solution capable of meeting these demands.
  • Live product demos!
  • Q & A

If you want to maximize the second half of 2020 by taking advantage of the greatest opportunity for commercial print shops--than you won't want to miss this event. We hope to see you there!

Register now

 

Topics: Inkjet