Do you know about the increased demand for direct mail created by the global pandemic?
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Election season is gearing up and it looks like printers will play a key role this year due to health concerns with the ongoing pandemic. Are you prepared to meet the demand?
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"But you know, happiness can be found even in the darkest of times, if one only remembers to turn on the light." ― Albus Dumbledore Our customers are surely turning on the light! Their creative endeavors to do some good in these “dark” times is a great way to focus on what they can control while supporting the communities they serve. Here are a few examples:
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Whether you're already thinking about buying an iJetColor system or are just learning about iJetColor, here are our top 5 frequently asked questions:
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Everyone gets so much mail every day and who has time to open all of it? Don't overlook the marketing potential of the envelope. How can you help your customers make sure that their mailers don't end up in the recycling bin? After all, you both put a lot of work into it. To help ensure that their message is read, help your customers to utilize the blank space of the envelope with these three ideas.
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At Printware, we are here for our customers 24/7. Whether you're having a technical hiccup or just want to utilize some down-time to do a little spring cleaning on your iJetColor machine, we have technical support for you! Here are the variety of ways we support you remotely:
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AP Technologies recently hosted a panel to uncover industry leaders’ perspective on the state of the print industry in 2020—you can read about the panel members’ outlook here. One of the themes I noticed from their responses, and have heard myself in my daily conversations with printers, is the challenge of the changing labor force. You may be experiencing it yourself: pressmen are retiring and new help (if you can find it) is inexperienced or even hard to find. As it relates to envelope production, the good news is this industry challenge can have little impact on your business with the iJetColor press for three key reasons.
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You might be sick of hearing about politics already, but I wouldn’t turn a deaf ear to the noise—it can mean serious business for printers. Offices from the top (*ahem* the President) down (including, perhaps, your local county tax assessor or city council members), are on the ballot in November which means there are a lot of campaigns vying for attention. And direct mail is one way they’ll achieve it—will you be helping them? Here are three components to earning and fulfilling Election Direct Mail business this year.
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When considering an investment in an envelope press—whether your current device is old or broken or you’re retiring your offset press—you will likely look at both inkjet and toner. They differ greatly, so here are a few questions to ask yourself.
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We regularly hear this question from high volume printers: Should I get multiple iJetColor benchtop systems or an iJetColor Pro? It’s true the two options can ultimately handle equal volumes, so which option is the right solution for your print shop? There are a few things to consider.
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