Have you heard? We’ve gotten into package printing! Though we have long been focused on envelopes, packaging seemed like a natural next step from the mailing and addressing space, especially given the durable, industrial nature of HP’s FI-1000 print technology. The iJetColor Pro PXG is designed for short-run, full color, personalized packaging at an affordable price.
Why did we decide to get into package printing? It boils down to several factors that have been driven largely by changes in consumer buying habits:
- Personalization
- Shorter runs
- The need for speed
PERSONALIZATION
With a rise in the popularity of e-commerce shopping, particularly due to the pandemic, consumers are interacting with brands differently since they aren't shopping in-store as frequently. Packaging is a great way for a brand to communicate with consumers about the product they purchased or even as a marketing space for a different product. Just as with personalized envelopes, packaging space is valuable real estate. Don't miss an opportunity to communicate with consumers and catch their eye with colorful, personalized packaging! The iJetColor Pro PXG's durable, pigment-based ink is perfectly suited for a variety of uncoated packaging like bags, boxes, coasters, coffee sleeves, bubble mailers, and more!
SHORT RUNS
Personalization and shorter runs go hand in hand. Personalized content will naturally be shorter run based on a specific product or even with variable data where each piece could have a different image and/or address. Demand for shorter runs due to personalization can make it harder for printers to be profitable, but with the iJetColor Pro PXG, changing jobs is easy, fast, and profitable.
SPEED
Digital inkjet has been slower to transition into the packaging space than other areas of the print industry, but with advances in technology, inkjet has the advantage of speed over toner, flexo, or silk screening solutions. Not only can the iJetColor Pro PXG change jobs fast, but it is FAST at 18ips! Feeding bags and boxes is easy with the automated feeder, making the iJetColor PXG a very affordable production machine capable of thousands of packages an hour.
If you're looking to get into package printing, the iJetColor Pro PXG is an affordable way to do more with packaging!
Contact us at sales@ijetcolor.com to learn more!
