Tim Murphy
Recent Posts
What first comes to your mind when you hear the word “inkjet”? I know we’ve been hearing a lot about the pandemic being a driving force of the transition to inkjet, so maybe you’re thinking – why? Believe it or not, inkjet technology is making tremendous strides forward in color fidelity, print quality and constantly improving variable costs. That’s why we don’t just focus on one attribute of inkjet – rather what it does to print production to speed profitable orders and jobs through your print operation. VERSATILITY What really sets inkjet apart from offset, is the versatility. With the market demanding more short-run, targeted jobs, you should be able to quickly switch from envelopes to letterhead to a thicker hand fed, substrate and back again. Just think of the diversity of jobs you could do in a day if you had a machine that was easy enough to switch between different substrates and load jobs with the click of a mouse. Time We all know that time is the most valuable asset in our lives and businesses. With the growing market demanding more short-run, full color and more personalized print – we’ve seen how inkjet gives you and your customers really fast turn around time. The ability to say yes – to work you would outsource or have to ink up on press – and keep it in house with print on demand capabilities is single-handedly the most compelling reason customers are driving more and more work and print to inkjet. There is no faster solution now or in the future. PROFITABILITY The last reason many are switching to inkjet is a very nice corollary to time and versatility - money. And I’m not just talking about the money that it will make for you, but also the money it will save you. No more click charges or expensive consumables, less labor and the labor that you do need doesn’t require any special education to operate these machines. On top of which, the initial investment is more affordable! Don’t believe me? Request a sample kit or contact an iJet rep to learn more about any of the iJetColor inkjet envelope presses!
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According to Marco Boer of IT Strategies, the pandemic is accelerating the decline of offset presses for two main reasons. First, many paper mills are closing - temporarily or permanently, causing the economies of scale for paper production to be lost. Secondly, labor problems, “You can’t find labor, you can’t afford it, and right now, you don’t want a lot of it anyway. That will further accelerate the decline in offset. Already, the mid-range shops are using this time to get rid of their offset presses.” A higher cost of paper and a shortage of labor also impacts the production of direct mail because producing hundreds of thousands of pieces of direct mail with only a 1%-2% response rate is no longer acceptable. Direct mail content needs to be targeted more effectively and more efficiently made, which makes a short-run envelope press just the ticket.
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If you haven’t read "FULL SPEED AHEAD - How to make variable data PDF files that won't slow your digital press" by Martin Bailey of Global Graphics yet, you should. There are a lot of great tips on how to keep your iJetColor system printing jobs at full speed by making sure that your PDF files are designed effectively. Here are our top 3 tips from the guide:
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At Printware, we are here for our customers 24/7. Whether you're having a technical hiccup or just want to utilize some down-time to do a little spring cleaning on your iJetColor machine, we have technical support for you! Here are the variety of ways we support you remotely:
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AP Technologies recently hosted a panel to uncover industry leaders’ perspective on the state of the print industry in 2020—you can read about the panel members’ outlook here. One of the themes I noticed from their responses, and have heard myself in my daily conversations with printers, is the challenge of the changing labor force. You may be experiencing it yourself: pressmen are retiring and new help (if you can find it) is inexperienced or even hard to find. As it relates to envelope production, the good news is this industry challenge can have little impact on your business with the iJetColor press for three key reasons.
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Print industry experts at What They Think recently conducted their 2018/2019 print industry Annual Business Outlook Survey and found that business in 2018 was perceived as pretty good overall and will be even better in 2019 – check out the Printing Outlook 2019 special report. But one of the hidden gems that you may already know about – and certainly our inkjet customers understand - is how traditional print volumes don’t directly relate to profits like they did in the past.
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Over the years, we've noted the most common questions people have before they decide whether or not the iJetColor press is right for them. Below, you'll find the most frequently asked questions, answered as it relates to envelope printing.
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If you're ready to talk dollar and cents, I'm not going to waste one minute of your time - click here to have a rep contact you to discuss details. For those of you who would like a little more information first, I'm going to briefly cover what's included when you buy an iJetColor envelope printer, purchasing options, and return on investment.
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Brady Reynolds of Print Pro Columbus, OH switched from offset printing to the iJetColor envelope printer. We asked him to share his experience:
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With the increase in digital clutter, consumers are turning back, with appreciation, to what was once coined as “junk mail”. Perhaps surprisingly, 73% of consumers say they prefer direct mail for brand communication, and 56% find it to be the most trustworthy form of communication. Does that fire you (or your press) up? Here’s why it should considering USPS’s new service, Every Door Direct Mail (EDDM).
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