One of the best parts of my job is hearing feedback from our customers. I love hearing how the iJetColor has impacted their bottom line and changed the way they handle short-run envelope printing. Below, I've outlined the top three things our customers share about their experience with their new envelope printer.
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With the increase in digital clutter, consumers are turning back, with appreciation, to what was once coined as “junk mail”. Perhaps surprisingly, 73% of consumers say they prefer direct mail for brand communication, and 56% find it to be the most trustworthy form of communication. Does that fire you (or your press) up? Here’s why it should considering USPS’s new service, Every Door Direct Mail (EDDM).
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One of the biggest hurdles you need to overcome in order to increase the ROI of your direct mail campaigns is standing out from the crowd. When someone receives a pile of letters and postcards in the mail, one of the first things they do is filter through what they need to look at and what they can toss out.
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Sure, envelope printers exist, but how do you know if an envelope printer will solve the problems you're currently facing? Well, I'll be the first to tell you, an envelope printer is not the solution for everyone. But, if you have the right needs, an envelope press can be a lifesaver - and a business saver.
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Today, I'll be covering the advantages inkjet printing has over toner-based printers, especially when it comes to short-run envelope printing.
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Many Printers who are making the switch to inkjet have questions about how to market and sell their new capabilities. For Printers still evaluating inkjet, they wonder how they would do the same. Rest easy with these three key elements to marketing and selling inkjet envelopes:
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We love working with print shops that are transitioning from traditional offset to digital for envelope printing. While they’re often excited to jump in after years of deliberation, they take the time to ask the right questions about how digital inkjet printing can be effectively implemented into their existing business. So, if you’re like them, you’ll want to remember these three aspects to a successful transition into digital inkjet printing.
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As we near the end of the year, many of us use this time to reflect on where we are and plan for where we want go. This is especially important as we continue to witness changes in the industry that are demanding printers to either adapt to new demands or lose out—on business and profit. If you’re looking to grow your business next year, here are three market trends that are important to consider when developing your plans for 2019.
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It’s been a few weeks since PRINT18 and we’re still experiencing the post-show high. The opportunity to exhibit new products, see other innovations in the industry, and meet the iJetColor users we’ve on-boarded through the years is energizing and always brings me renewed excitement for the next year. This year, PRINT18 also renewed my appreciation for three key ideas that make all the difference between gaining a customer and gaining an enthusiast.
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We just launched the next generation of inkjet technology, the iJetColor NXT, at PRINT18 and are excited to have added another profitable short-run envelope solution to our iJetColor family. So, what’s new with the NXT?
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