When you're considering ways to improve marketing efforts, don't underestimate the power of the envelope. Envelopes play important roles in most people's daily lives. They carry personal and professional information right to doorsteps, and they have the capabilities to delight individuals and drive consumer action.
To illustrate, take 90 seconds out of your day to watch this video by the European Federation of Envelope Manufacturers (FEPE):
In addition to the video, FEPE offers the following description as food for thought:
"Would you think paper envelopes are useless in the world of digital communication? Have you ever thought about the impact a printed envelope has on your advertising success? Did you note receiving a paper invitation, birth announcement, or anniversary card that's really beautiful and personal? Did you know your secrets are much safer in an envelope than if you send them through the internet?"
A few of the ideas in the video and its description point out why well-designed envelopes are an underrated marketing asset. Envelopes are reliable, memorable, and difficult to ignore. Whereas it's easy to click past an email, mail recipients at the very least have to physically interact with the envelopes delivered to their door.
This interaction gives your message a better chance of being noticed. When you combine the functionality of mail service with the design and printing capabilities of today's envelope printers, those opportunities become even greater.