Have you heard? We’ve gotten into package printing! Though we have long been focused on envelopes, packaging seemed like a natural next step from the mailing and addressing space, especially given the durable, industrial nature of HP’s FI-1000 print technology. The iJetColor Pro PXG is designed for short-run, full color, personalized packaging at an affordable price.
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What first comes to your mind when you hear the word “inkjet”? I know we’ve been hearing a lot about the pandemic being a driving force of the transition to inkjet, so maybe you’re thinking – why? Believe it or not, inkjet technology is making tremendous strides forward in color fidelity, print quality and constantly improving variable costs. That’s why we don’t just focus on one attribute of inkjet – rather what it does to print production to speed profitable orders and jobs through your print operation. VERSATILITY What really sets inkjet apart from offset, is the versatility. With the market demanding more short-run, targeted jobs, you should be able to quickly switch from envelopes to letterhead to a thicker hand fed, substrate and back again. Just think of the diversity of jobs you could do in a day if you had a machine that was easy enough to switch between different substrates and load jobs with the click of a mouse. Time We all know that time is the most valuable asset in our lives and businesses. With the growing market demanding more short-run, full color and more personalized print – we’ve seen how inkjet gives you and your customers really fast turn around time. The ability to say yes – to work you would outsource or have to ink up on press – and keep it in house with print on demand capabilities is single-handedly the most compelling reason customers are driving more and more work and print to inkjet. There is no faster solution now or in the future. PROFITABILITY The last reason many are switching to inkjet is a very nice corollary to time and versatility - money. And I’m not just talking about the money that it will make for you, but also the money it will save you. No more click charges or expensive consumables, less labor and the labor that you do need doesn’t require any special education to operate these machines. On top of which, the initial investment is more affordable! Don’t believe me? Request a sample kit or contact an iJet rep to learn more about any of the iJetColor inkjet envelope presses!
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As the holidays quickly approach, I hope you are planning to take some much deserved r and r, but don't forget to get your iJet Press ready for a vacation of its' own! If you plan to halt print production on your iJet press for a few days over the holidays, here are a few things you can do to ensure that it is ready to go when you return.
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One of the questions our sales guys get asked most about the iJetColor envelope presses is, “Is the ink water-safe?” Until now, the answer to that was no, but with the launch of our newest product, the iJetColor Pro 1175P, we can happily answer, “Yes, the pigment-based ink is water-safe!” So, what does that mean and what other advantages does pigment ink bring to the table? Keep reading to find out!
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If this was a normal year - we won't pretend that it is - making decisions about new equipment purchasing would be a lot easier, but with financial instability due to the pandemic, we understand that these decisions are hard. That's why we want to share some information about tax advantages for 2020 filing from our friends at American Financial Partners. These two tax advantages make the purchase of capital equipment before the end of the year not only possible, but financially beneficial to you! Maybe you'll be welcoming an iJetColor envelope press to your print operation in 2020 afterall.
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Nothing sells our products better than happy customers! Watch the video below to hear how Michigan Election Resources is using the iJetColor Pro for fast turnaround on their short-run, election ballot envelope printing.
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According to Marco Boer of IT Strategies, the pandemic is accelerating the decline of offset presses for two main reasons. First, many paper mills are closing - temporarily or permanently, causing the economies of scale for paper production to be lost. Secondly, labor problems, “You can’t find labor, you can’t afford it, and right now, you don’t want a lot of it anyway. That will further accelerate the decline in offset. Already, the mid-range shops are using this time to get rid of their offset presses.” A higher cost of paper and a shortage of labor also impacts the production of direct mail because producing hundreds of thousands of pieces of direct mail with only a 1%-2% response rate is no longer acceptable. Direct mail content needs to be targeted more effectively and more efficiently made, which makes a short-run envelope press just the ticket.
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We know the purse strings are tight these days, but that doesn’t mean you have to miss out on profitably producing envelopes to help drive your business during these tough times. Between mail-in-voting and an increased relevancy of direct mail, envelopes are in demand! Check out our Profit Now, Pay Later program to find a leasing option that works for you and your business.
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Charitable organizations are facing an increased demand for their services AND a surge of donations. Hopefully the steady flow of charitable giving will continue as the pandemic marches on. Remit envelopes are an effective way for charitable organizations to remind people to give and make it easy to do so.
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If you haven’t read "FULL SPEED AHEAD - How to make variable data PDF files that won't slow your digital press" by Martin Bailey of Global Graphics yet, you should. There are a lot of great tips on how to keep your iJetColor system printing jobs at full speed by making sure that your PDF files are designed effectively. Here are our top 3 tips from the guide:
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