Do you know about the increased demand for direct mail created by the global pandemic?
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Election season is gearing up and it looks like printers will play a key role this year due to health concerns with the ongoing pandemic. Are you prepared to meet the demand?
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"But you know, happiness can be found even in the darkest of times, if one only remembers to turn on the light." ― Albus Dumbledore Our customers are surely turning on the light! Their creative endeavors to do some good in these “dark” times is a great way to focus on what they can control while supporting the communities they serve. Here are a few examples:
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When considering an investment in an envelope press—whether your current device is old or broken or you’re retiring your offset press—you will likely look at both inkjet and toner. They differ greatly, so here are a few questions to ask yourself.
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The iJetColor family began with the first high-speed, low-cost digital inkjet envelope press—the iJetColor Classic. And for six years, printers from two-man shops to five-location operations utilized this reliable, durable equipment for printing millions of full-color envelopes.
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Print industry experts at What They Think recently conducted their 2018/2019 print industry Annual Business Outlook Survey and found that business in 2018 was perceived as pretty good overall and will be even better in 2019 – check out the Printing Outlook 2019 special report. But one of the hidden gems that you may already know about – and certainly our inkjet customers understand - is how traditional print volumes don’t directly relate to profits like they did in the past.
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With the increase in digital clutter, consumers are turning back, with appreciation, to what was once coined as “junk mail”. Perhaps surprisingly, 73% of consumers say they prefer direct mail for brand communication, and 56% find it to be the most trustworthy form of communication. Does that fire you (or your press) up? Here’s why it should considering USPS’s new service, Every Door Direct Mail (EDDM).
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Many Printers who are making the switch to inkjet have questions about how to market and sell their new capabilities. For Printers still evaluating inkjet, they wonder how they would do the same. Rest easy with these three key elements to marketing and selling inkjet envelopes:
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If you print envelopes, you’re probably well-versed in both traditional methods of printing: offset and toner. Each had its benefits—offset provided low cost per piece and toner offered digital convenience, but with the changes and advancements in the industry, came a better way. Inkjet is allowing printers to do more with envelopes in three key ways.
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