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The "Every Door Direct Mail" Opportunity

Posted by: Tim Murphy on 2/21/19 3:16 PM

With the increase in digital clutter, consumers are turning back, with appreciation, to what was once coined as “junk mail”. Perhaps surprisingly, 73% of consumers say they prefer direct mail for brand communication, and 56% find it to be the most trustworthy form of communication. Does that fire you (or your press) up? Here’s why it should considering USPS’s new service, Every Door Direct Mail (EDDM).
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How to Market and Sell Inkjet Envelopes

Posted by: Tim Murphy on 1/9/19 11:20 AM

Many Printers who are making the switch to inkjet have questions about how to market and sell their new capabilities. For Printers still evaluating inkjet, they wonder how they would do the same.  Rest easy with these three key elements to marketing and selling inkjet envelopes:
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Making the Transition to Digital

Posted by: Tim Murphy on 12/17/18 4:57 PM

We love working with print shops that are transitioning from traditional offset printing to digital printing. While they’re often excited to jump in after years of deliberation, they take the time to ask the right questions about how digital inkjet printing can be effectively implemented into their existing business. So, if you’re like them, you’ll want to remember these three aspects to a successful transition into digital inkjet printing.
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2019 Print Trends

Posted by: Tim Murphy on 11/19/18 9:13 AM

As we near the end of the year, many of us use this time to reflect on where we are and plan for where we want go. This is especially important as we continue to witness changes in the industry that are demanding printers to either adapt to new demands or lose out—on business and profit.  If you’re looking to grow your business next year, here are three market trends that are important to consider when developing your plans for 2019.
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What I (Re)learned at PRINT18!

Posted by: Tim Murphy on 10/16/18 9:42 AM

It’s been a few weeks since PRINT18 and we’re still experiencing the post-show high. The opportunity to exhibit new products, see other innovations in the industry, and meet the iJetColor users we’ve on-boarded through the years is energizing and always brings me renewed excitement for the next year. This year, PRINT18 also renewed my appreciation for three key ideas that make all the difference between gaining a customer and gaining an enthusiast.
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The iJetColor NXT - What's New?

Posted by: Bill Frederick on 10/9/18 10:12 AM

We just launched the next generation of inkjet technology, the iJetColor NXT, at PRINT18 and are excited to have added another profitable short-run envelope solution to our iJetColor family. So, what’s new with the NXT?
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Meet Our iJetColor Support Team

Posted by: Tim Murphy on 9/17/18 2:00 PM

Service matters. But you know this—especially as a printer when you have a deadline to meet but a piece of equipment that is down or not functioning properly. At Printware, we know this too, and are here for our customers 24/7 for when that inevitable technological hiccup pauses your production. Meet some of the team that keeps over 1,000 customers happy and profitable:
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Three Questions to Ask When Investing in New Equipment

Posted by: Bill Frederick on 8/28/18 1:24 PM

With the largest print show of the year approaching, printers around the country are beginning to think about the new equipment and technology they want to see. With all of the options and varying technologies, where does one begin to discern what equipment is right for them? When it comes to printing short-run envelopes, we believe finding the right equipment starts with three simple questions.
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Do More With an Envelope

Posted by: Tim Murphy on 8/22/18 8:35 AM

If you print envelopes, you’re probably well-versed in both traditional methods of printing: offset and toner. Each had its benefits—offset provided low cost per piece and toner offered digital convenience, but with the changes and advancements in the industry, came a better way. Inkjet is allowing printers to do more with envelopes in three key ways.
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3 Reasons to use the power-of-zero program for the iJetColor Press

Posted by: Bill Frederick on 7/18/18 8:41 AM

We get it, many business owners like to own the equipment they use, but our customers have shared some compelling reasons why our Manufacturer Power-of-Zero financing program was actually the better business decision for them. Here’s why:
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