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The "Every Door Direct Mail" Opportunity

Posted by: Tim Murphy on 2/21/19 3:16 PM

With the increase in digital clutter, consumers are turning back, with appreciation, to what was once coined as “junk mail”. Perhaps surprisingly, 73% of consumers say they prefer direct mail for brand communication, and 56% find it to be the most trustworthy form of communication.

Does that fire you (or your press) up? Here’s why it should considering USPS’s new service, Every Door Direct Mail (EDDM).

IT PROVIDES AN ADDITIONAL SERVICE FOR CUSTOMERS

Your customers who come to you for business stationery, remit donation/giving envelopes, or fliers and other marketing collateral will always have a need for an affordable, effective way to market their product or service. Backed by the evidence supporting direct mail efforts and armed with a cost-effective print and mail solution, you can be the impetus for their next wave of business.

IT OPENS A DOOR FOR NEW CUSTOMERS

Add value to your prospects by approaching them with a marketing channel that is likely lower in cost and more effective than their current efforts. Offer to do it all for them—target, design, print, and mail. Earning this business can be a doorway into doing the rest: business cards, envelopes, letterhead, and more!

iT CAN PROMOTE YOU TOO

­Don’t forget about your own marketing efforts, you self-less printer you! With the targeting capabilities of EDDM, you can select local routes that contain primarily businesses and drop your own promotion pieces in their mailbox. For example, in route 92110-C023, there for 4 residential addresses and 319 businesses that you can mail to for $60.40. Search for local routes near you.

Topics: Insider | Inkjet
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