As we near the end of the year, many of us use this time to reflect on where we are and plan for where we want go. This is especially important as we continue to witness changes in the industry that are demanding printers to either adapt to new demands or lose out—on business and profit.
If you’re looking to grow your business next year, here are three market trends that are important to consider when developing your plans for 2019.
It is a clear and established trend that our customers are asking for shorter-runs of 1,000, 500, or even 250, and print shops that haven’t implemented digital technology will turn jobs away or lose profit from the high cost of outsourcing or offset setup for short runs. Additionally – it’s so important to understand how to properly price, market and service shorter run work which done correctly can add tremendous value to your business.
While total print volumes are declining total sale can look different because of the rise of digital printing. Requests for bleeding off the edge, customization of text, and full-color will continue to grow in 2019. The more capabilities and service you can offer, the more customers you’ll earn, grow and keep.
The on-demand culture is catching up to the print world--challenging printers to run faster! Finding solutions to offset setup time barriers or finicky digital equipment that is more of a hassle than a help will be critical to ensuring no job is lost.
Though the future is uncertain, some things are certain—planning for 2019 with consideration of market trends and how you’ll meet them will position you for growth. Let us show you how we can help you make 2019 your best year ever!